[life-and-quiet]

This is super important. It reminds me of the line from "Succession," when Brian Cox says, "The Ford Motor company is barely real. It's a shorthand for a set of financial interests."

We use the word "Boeing" as if it is a real thing. In fact it is a set (as well as many subsets) of individuals pursuing a variety of goals.

When we say "Boeing" quote "lost its way," maybe that is reasonable language for the entirety of the Boeing corporation. But you can just as easily say, "How Boeing willfully endangered the lives of its passengers by cutting corners" if you're referring to the subset of individuals who command Boeing and created this set of incentives.