[jimkleiber]

I really appreciate what you wrote, and especially this:

> -don’t be afraid to write things that are long. Long headlines, long landing pages. There’s this prevailing advice to make things short, and while I do also do that, I have found that it’s not the length that’s the problem, it’s the content. If something is really good valuable and interesting, people will read things that are super long.

I have a tendency to want to write less so that I look "cool" and forget that I as well love to read a lot if I like what the person is saying. I also tend to either forget and/or roll my eyes at the super salesy sites that have soooo much copy and yet often those are the people who are quite good at selling.

In summary, I think I often try to be the cool kid and forget that being warm can develop a deeper, more genuine relationship.

Thank you!