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by oohffyvfg 858 days ago
they only succeeded when the market expanded such that you don't have to be technically right, but just have the larger marketing budget.

ipod was advertised around the world like absolutely nothing before it. there was no international launch of consumer device before it.

iphone destroyed the media because att did not have the best network but saw they could sell more data than they could sell minutes. so it also had the most marketing of any telecom device in history.

all that in a time consumer eletronics left the enterprise+niche market.

hardly either are the case with the headset. it will flop. and if not, it's because they undertood fomo influencer marketing better than everyone else.