[ffsm8]

The cross device integrations really are the biggest selling point of apple devices. They don't always work, and some work better then others... But every other ecosystem is just smaller.

I.e. you can get your sms from an android on your windows PC through multiple applications, but it's not built-in and you still need to configure it. Same with the easy switching with air pods. Also available for select headphones and various devices, but not built-in.

I am always giggling about apple fanboys being outraged about windows including advertising in the start menu however, considering apple inserts an advert for their cloud storage in the settings app that can't even be dismissed/disabled.

And that's ignoring the constant reminders that you really should use apple music, the gaming service etc