[michaelbrave]

Brand erosion takes time, so "force awakens" was seen by nearly every star wars fan, giving it a try. But if they were disappointed they were less likely to see it's sequel "the last jedi" which numbers show that I believe. If trust was further shaken by the quality of "the last jedi" then the numbers for it's sequel "the rise of skywalker" would reflect that. If trust was further shaken by the TV offerings like "Mandelorian" or "Book of Boba Fett" or "obi-wan kenobi" show, then those would also progressively have less and less viewership and less and less subscribers to streaming services like Disney+.

A business can do something that makes a ton of money and still tarnishes their brand and their relationship with their fans. So those fans thinking its a flop, even if it was a financial success isn't quite wrong.