[Terretta]

There's a Google bubble on HN, as demonstrated by small-to-medium business facing SaaS launching here offering login with Google and not offering login with Microsoft.

I've talked to many of HN's Google Docs jockey founders that genuinely didn't realize 85% of the US domestic business market is in M365. And they further don't realize that "Continue with Microsoft" is dirt simple and lets companies offer company-managed logins to your SaaS without all the AD/SCIM/SAML nonsense.

"But everyone has Gmail." Well, no, that's not how companies work. And if you think everyone's in Google, that's fine, your login page should look like one of these:

https://www.xsplit.com/user/auth

https://id.atlassian.com/login

You don't even need the "continue with SSO" if you do the Atlassian practice of letting a firm "claim" the domain part of an email and using that to redirect to an SSO flow. And to start, skip SSO, and just use the "Continue with" Oauth2.

[zooq_ai]

Unfortunately, You are in a US bubble.

Globally, Google brand is 10x stronger than Microsoft for Small Businesses

[rcbdev]

Absolutely untrue - Every company and university I've ever worked with or for in Europe used Microsoft 365. Not a single exception.

[zooq_ai]

US + Europe is not the world

[zinekeller]

I love this "X in not the world comment" while others are giving more and more evidence of the opposite. Care to give actual evidence, like, I don't know, this Statisa survey (https://www.statista.com/outlook/tmo/software/productivity-s...) because you've now looked farcical. Even looking at African results (which is a relative greenfield), it seems that Microsoft has a sight lead here (https://www.statista.com/outlook/tmo/software/productivity-s...).

Edit: Indonesia is the largest market which has Google beat Microsoft (https://www.statista.com/outlook/tmo/software/productivity-s...). India (due to Zoho) and China (due to... locally-specific software like Kingsoft (aka WPS) et al.) took a large chunk but on Microsoft-Google tussle MS still beats Google (especially in China where Google doesn't really operate).

[maeil]

East-Asia chiming in here, Microsoft dominates enterprise, Google is a tiny player, single digit percentage market share for any enterprise product. Only on cloud does MS have competition from AWS and local players, everything else is Microsoft. And even in cloud Azure is rapidly eating through AWS marketshare.

[fakedang]

Microsoft or pirated Microsoft? I was surprised when <insert major Arab oil company> was using pirated MS Office on all their systems. This was a bit more than ten years ago though, so 365 wasn't a thing. But still....

[sagman]

In my country we used pirated version of Office products. Does that count?

[sirspacey]

I have the most respect for this country

[rmbyrro]

In South America, Microsoft brand is waaaaay stronger than Google's for businesses of all sizes. Google is viewed more as a consumer brand.

[Terretta]

> bubble

It's not a bubble when one specifically names the Venn diagram circle "85% of the US domestic business market". It's naming a market.

> brand is stronger

Presumably the founders' interest is wallet share, not market share.

Are you saying Atlassian is in a US bubble?

[imp0cat]

But is it really? It seems to me that almost every business is using the Exchange/Outlook combo, not Google products.

[MrDresden]

Icelander here, so all our companies are small. I'd say 85-90% of the market (50+ employees) use M$.