[gavinhoward]

Disclaimer: I am also technical, just starting, and haven't proven these ideas yet.

But what I do is find marketing channels that leverage my technical strengths.

I write a technical blog, have for years. Some people now know my name.

I am starting a podcast with no ads except "Supported by <my business>" at the end. This idea is from Oxide Computing and their Bare Metal(?) podcast.

There are other ways I'm sure. Maybe attend a local Linux user group?

I will say that a lot of these methods take time. I have been publishing blogs for 11 years, 6 on the current one.