[amf12]

> it will destroy the search engine

This is massively overblown. There is Search the product and there is the Search Engine. How could an LLM get access to latest data indexed to allow looking up by using keywords from a prompt, and with sorting? A Search Engine.

LLMs are only changing the Search experience, not making Search obsolete.

[wslh]

I haven't said that it makes search obsolete but all the concepts of SEO/SEM and the stuff around search engines could be significantly reduced with chat prompts.