[CharlesW]

> They’re lucky if users take the time to download and install their one app let alone asking them to install multiple apps.

In practice, this doesn't appear to be an obstacle. Companies like Alphabet, Amazon, Meta, Microsoft, etc. have many apps in the App Store "Top Charts".

If anything, this would be a smart marketing strategy if Spotify could (for example) make a compelling standalone "podcast" app, because it would allow them to double or triple their footprint on App Store charts.