Click-to-message is $10B/year, click-to-message in WhatsApp alone was $1.5B 1.5 years ago. They make buckets of money from business services on WhatsApp.
I guess, WhatsApp business just never caught up on our side of the world, but every time I’m outside of US/Canada, there will be some sort of business (like a restaurant) that will contact me through it. Assuming they’re making some pennies from WhatsApp Business.
https://www.fool.com/investing/2023/02/15/metas-next-profit-...