[alex_chang]

You're using a brand advertiser as an example when you should be using direct response advertiser as your example. Brand advertisers pay the least since their advertising is predicated on reaching a lot of people cheaply multiple times while direct advertisers pay the most since their advertising is predicated on getting people to convert immediately and judge their return accordingly.

The fact that you don't see Coca Cola ads means that Meta is able to find advertisers willing to pay more than them to reach you that you are more likely to convert immediately on.