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by zer00eyz
868 days ago
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>> innovating on ai and integrating it into its ad targeting. Summer child. No one who has add space to sell wants an efficient, accurate market. Those inefficiencies create competition, create volume create profit for those with ad space to sell. The ad market had more effective targeting and better ROI 10 years ago than it does today. Go and try to run a CPA campaign at any cost... you can't. It's all display add's CPM garbage, carpet bomb for pennies. |
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when Facebook actually did do this, Cambridge Analytica happened which is how they were forced to let 'higher order' (i.e. shady) players have the tweak-able ad-targetting marketplace they know and love