[zmmmmm]

It's an interesting test for them. Essentially, it's a free hit - low expectations, few constraints, lots of latitude to throw out prior work, open ended opportunity to be creative and innovate, a clear baseline provided by Apple for them to benchmark success against and little to no regulatory scrutiny. Basically, one of the few opportunities they will ever got for a zero baggage, green field project where, if they actually have the talent and the will power, they could hit something out of the park. Will they do it? Will they not?