I mean, Israel has demonstrated much the same approach (confined to a much smaller territory) nonstop over the past four months (first missiles and now 155mm artillery and tank shells), so it’s definitely not just an Eastern Europe thing.
I don't actually understand why missiles are so expensive. You can buy an off-the-shelf turbojet engine for $1,000, and cheap toy drones are equipped with sophisticated guidance electronics. I'd have thought it shouldn't be hard to build a cruise missile with INS for under $20,000.
Of you want to level a city, you either use obe big bomb, a lot of small ones (Israel doesn't have strategic bombers so) or a shit ton of ground fired shells and explosives.
Culture has nothing to with that.
Disclaimer: I consider leveling cities with the goal to displace people to be disgusting, and a borderline war crime. Regardless of the parties or reasons involved.