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by jrockway 862 days ago
I don't think Fortnite is just a marketing platform. They wouldn't have bothered suing Apple and Google over app stores if it were merely a loss leader to remind film execs that Unreal Engine is a thing.
2 comments

While I agree with you that Fortnite shouldn’t be considered a loss leader, the strategy behind challenging Apple in court is more nuanced. Epic also operates a rather large software/games store and I am sure they would love to see it grow.
I mean they have epic games store that competes with steam on windows. They likely want to be able to the same thing on phones.