[freedomben]

Yes, I agree. It's also quite likely that people who know people with cancer will search about cancer, and sadly some of them will later need to purchase cremation services. This means that statistically it's not a bad idea to target people who have searched for cancer with cremations. This seems like the most likely explanation to me.

(Edit to add a meta note: Apparently this has to be said on Hacker News because people can't distinguish between someone presenting facts and someone making a defense, but I'm not defending the practice. I think it's abhorrent. But if we can't dispassionately analyze reality to try and understand the motivations, then we've really abandoned reason and lost our way).