| I run a naming company, and you might find our methodology and case studies pages useful: http://nomvilla.com/methodology http://nomvilla.com/case-studies As far as your specific questions go: 1) The name is the first impression when someone sees the site via other media; i.e. a news article, or word-of-mouth, or an email. It can be the first impression when someone visits your site, but the logo and general design of the site can be the immediate first thing. In either case, the name is in the top 5 things a user first notices, and like a horrific site design, a really bad name can turn off some users. 2) The best possible scenario is an emotional company name with a descriptive product name. Apple: human, small, unlike cold, sterile computer companies of the time. iPhone: descriptive and straightforward. iMac: likewise. If you don't have a separate company and product name, try to pick something that's in the middle. Don't be overly descriptive, but still try to have the name relate to your company, even in a tangential way. |