[wkat4242]

> It wasn't hard for me because I grokked what I was doing, but for a lot of people they've never had to make a decision like that before.

They've picked an email provider. They've picked a mobile phone provider. They've picked their car insurance. They pick what bars to socialise at. Yes people have no issues making choices like this at all.

[apitman]

> They've picked an email provider

Not likely. The world picked gmail for them

[wkat4242]

In the US maybe? Here there's still a lot of diversity. People using their provider's email service. People using local ones like gmx in Germany. Hotmail, live and outlook.com. Even some non techies using their own domain (and of course all the techies do). Most people with their own business use that domain. Proton seems to be a rising star too.

Gmail is the biggest but not the only one by far. The privacy movement getting more traction here than in the US might be playing into that too.

[vidarh]

Even the top 5 - never mind - Gmail - of e-mail providers just about cracks half of all e-mail users depending on which datasets your trust.