[muppetman]

Yea sorry I've updated my comment to reflect the fact the way I phrased that was quite rude - my apologies.

For the silly games my kids play on their iPad, blocking ads means they can "skip" ahead quite often instead of being forced to watch an ad before they're allowed to try again/progress to the new level. They're subject to enough advertising with Youtube anyway, just from all the content they watch that's subtle advertising.