[ghaff]

Zagat was pretty small potatoes. It sorta made sense at a time when foodies was sort of an artisanal thing. Not sure Google even lost out on the buy.

[AlbertCory]

This was 2011. Foodies were well past artisanal by then.

As for Google: 'splain me why it wasn't just $150M down the drain? Minus the undisclosed amount:

https://en.wikipedia.org/wiki/Zagat

On March 6, 2018, Google sold the company to restaurant discovery platform The Infatuation for an undisclosed amount

[demondemidi]

> This was 2011. Foodies were well past artisanal by then.

What does this mean?

[AlbertCory]

Wasn't clear, sorry.

In the evolution of popular tastes, being a foodie was not limited to a rarified minority who liked artisanal food.

In other words, dining out and reading about it had become a mainstream activity.

[demondemidi]

Ah thanks. I agree. And I think this led to the subsequent devaluation of the term “artisanal” due to its wild overuse. I don’t remember seeing “artisanal” TV dinners when I was a bachelor in the 1990s!

[ghaff]

I always have to laugh when there's a cheese plate at some midrange business hotel that describes it as artisinal.

[AlbertCory]

Just ask "Who's the artisan? I want to go to his workshop!"

Watch the confusion.

[mturmon]

offal, I guess