[Scoundreller]

Hrm, acquired in 2008. I thought it was earlier. For an alleged $25m per crunchvase, if they are to be trusted (probably not).

[CodeWriter23]

Probably correct. The top contributors were some internet.nerds that were top notch on the tech side and rose on merit and the trust they built with their audience. Splitting $25m among the 5-7 of them probably seemed like winning the lottery.