As feedback for the CEO, that "family pricing" landing page really does you a disservice by obfuscating your pricing (unless that was the goal). At a minimum, add a pricing calculator with a slider for "family members".
That's great feedback! We'll add more pricing detail to the Family page. For comparison, here is the Optery pricing page: https://www.optery.com/pricing/
Does this support adding family members on a single account? I have some non technical family members who I'd like to manage it for them and giving them their own account is most likely going to be a major headache.
For comparison, see Onerep's very clear pricing page here: https://onerep.com/pricing