[Analemma_]

The problem is that each of these steps seems fine in isolation but the net result is that websites get (and feel) ripped off. If I sat directly outside the printing press of a newspaper, intercepted each printed copy, ripped out all the ads and put in my own instead and took a cut of the resulting revenue, everyone would understand that's a problem.

I've seen Brave apologists say for years going "no, really, it's not ripping you off!" to people who feel ripped off, to basically zero effect at changing hearts and minds. At some point you have to accept the reality that people aren't going to be won over by "logical" explanations of why someone who seems like they're obviously ripping them off actually isn't.