I don't get this comment. It is basically the same kind of tool as the Pihole only much easier to install and maintain. (It's a single go binary) Isn't this a popular class of software?
It is not a popular class of software to the masses, it is a popular class of software to a niche audience. I don't share as pessimistic attitude as OP though. I'm pretty sure the audience is in the tens of thousands!
What's funny is that I was once extremely optimistic about the potential for such a device, to the extent of having sold and delivered a few million in product.
Hard experience taught us that churn is just crazy high, no matter how compatible it easy to use you make it. Getting tens of thousands of stars is not the hard part because it's such an easy concept to like. But I would be surprised there are more than let's say ten thousand piholes in active use.
They have that many stars on GitHub. They actually also have thousands of forks each. The api probably still has a way to count downloads but I didn't bother. I wasn't claiming users in the millions anyway. :)