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by alephnerd 868 days ago
Companies like HPE have partner programs that companies can self register to join.

This is because most MSPs are small mom-and-pop shops and a company like HPE or ServiceNow can't justify the headcount to have a personalized partner program for each MSP or small business.

PRNewswire is also basically an RSS feed. Every company publishes random PR listicles on there. I have no idea why (the newer generation of larger tech companies don't, but legacy ones do), but they do it.

2 comments

> I have no idea why (the newer generation of larger tech companies don't, but legacy ones do), but they do it.

There's a lot of "if the olds do it, we're doing something different" mentality.

RSS = gets emailed / gets indexed. Some people skim the headlines of such news.