[Almondsetat]

>Admitting you're wrong is one of the virtues most disregarded in our industry.

From 2007 onwards (but some could say eben before that) and with Ive's power, Apple has lost all credibility by being utterly unwilling to admit their shortcomings. We had to wait years and years for the butterfly keyboard to drop, for magsafe and SD slot to be reintroduced. If for the next 10 years they go back to making their products more functional like they did in the 90s and early 2000s then maybe I'll reconsider

[jodrellblank]

> "Apple has lost all credibility by being utterly unwilling to admit their shortcomings. We had to wait years and years for the butterfly keyboard to drop, for magsafe and SD slot to be reintroduced."

How long did you have to wait for Google to revive Reader, for Reddit to undo 'new Reddit', for Microsoft to revert the Windows UX hodgepodge and Microsoft account requirement and telemetry, for Facebook to put your timeline back to friends and chronological order without ads, for Linux distros to remove SystemD, and all the other much-maligned changes (Google News, Twitter timeline, Wayland, Ubuntu snaps, Google Maps UX, car manufacturers and touchscreens...)?

"Apple took a long time to fix their disliked changes" has to go against the backdrop of "other (tech) companies never do it at all".

Here is Apple's global revenue of sales from Mac computers, quarterly, 2006 to 2024: https://www.statista.com/statistics/263428/apples-revenue-fr...

Can you spot the 'butterfly keyboard' or the 'touchbar' in there? The drop in sales forcing them to change? I can't. 2015, 2016 (touchbar), 2017 and 2018 look pretty similar to me.

[arrrg]

I remember it differently. In my mind NeXT-Apple – while being perfectly willing openly eviscerate pre-NeXT-Apple – has always been extremely unwilling to admit any fault.

I see consistency, not a trend. Maybe a slight trend towards a softening, towards being more willing to admit fault.

Whether it’s brushed metal interfaces or butterfly keyboards, Apple isn’t good about admitting fault. Most of all openly.

However, my experience is also (and I don’t think you can be successful for so long without that) that they are still reactive. Maybe sometimes a bit slow, maybe without saying they did something wrong (just quietly fixing it), but NeXT-Apple does eventually change shit things.

Except, obviously when it’s deeply tied to something they hold strategically very dear. Then they are completely unable to.

Overall my main point is that I don’t see a trend where you seem to be seeing one. Especially not post 2007.