[adamtmca]

This is an article on dealbook - everyone reading knows the difference between market cap and price per share and the market cap is in the first paragraph. Headlines include the price per share of stocks all the time, it doesn't mean the readers or writers are stupid.

[adamtmca]

Also, price earnings would be a pretty foolish approach to valuing Facebook - I wouldn't be so sure that you are so much more sophisticated than the imaginary bozos you are criticizing.