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by sybercecurity
862 days ago
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Partially, but can't go back in time and prove otherwise. When Conde Nast started buying up specialty like Bicycling, Outdoors, and Wired they transformed them into generic "lifestyle" magazines (10-15 years ago). I remember flipping through Bicycling and seeing 3 car advertisements before getting to the first that had anything to do with cycling and all the columns and editorials contained product pitches for personal care products("What I'm obsessed with this week!"). Would these magazines have survived without Conde Nast? I don't know. I know I stopped buying/reading/visiting websites of all of them soon after because I got bored seeing the same things regardless of the title. I guess the counterpoint would be any niche publication that is still doing well in today's publishing environment. |
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It bought Wired mag (but not the online site) in like 1998.
The closest Conde Nast has now to a specialist site is Ars Technica, which it bought almost 20 years ago