[spladow]

I can see how this might seem like just another way to stand out, but I think in this case BaaS really is more descriptive than the other options. Platform-as-a-Service is a broad term that could reasonably contain what we do, in that we provide a platform from which to build applications. However, the idea of a PaaS is generally accompanied by the understanding that it involves deployment solutions and is more centered on providing the network, servers, etc. What we, and other companies using the BaaS title do, has much more to do with trying to provide backend and not just a platform to deploy your own stack to. It's a matter of focus, and while the title does help differentiate us from other services, I think it does so in an honest and helpful way.