|
|
|
|
|
|
by doctor_eval
871 days ago
|
|
|
I agree with you about self service. I wouldn’t even consider building a SaaS today without it being 100% self service. As much as possible, any time you spend with the customer needs to be adding value to the relationship, not repeating what you did before. That said, another side of this is that the sales cycle is typically much, much longer in enterprise, and can take significant effort - especially if you have to go through an RFI and RFP process, internal onboarding, secops audit, etc. And there’s really no guarantee you’ll win. You could sink 6 months into it for nothing. You might just be the stalking horse for some other vendor. An enterprise sale can easily take 6 months. So one needs to consider, how many mid- or low- tier customer could you get in that time? What is the value of that over time? |
|
|