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by no_wizard
871 days ago
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The weakness of SMB is always going to be the high touch stuff, and they’re ruthless cost cutters mostly, it’s harder to drive loyalty as easily as you can with enterprise. It’s the mid market that I think however is more lucrative long term, because businesses with between 50 million and a billion in revenue are a bit of a sweet spot, as they are likely to have some experts but they’re also growing, which means as their business grows you can grow with them, ideally. That said, sometimes with SMBs you snag a rocket ship that grows by 100x or more and they sudden become a very top tier customer |
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