[hakfoo]

I wonder if Motorola lost faith in the 68k because of a diminishing number of signature customers.

When Apple went for the PowerPC instead of continuing on to the 68060, the remaining audiences for high-end 68k were not going to move anywhere the same numbers.

If Commodore and Atari had remained competitive longer, there might have been more demand (and conversely, enough R&D effort to tide 68k over until we got to modern "everything is RISC after the decode stages" design paradigms.