[lifeisstillgood]

Weird - I was totally blind to the top box - I ignored it because it was too banner like and kept scanning the results.

Note to DDG - put the cool useful bit Under the place we all expect ads to be.

[poub]

I miss very often the top box too. I have learned the relevancy of this top box, but I still miss it very often. My eyes usually go right to the link with "Official site" tag. I've heard the effect is called banner blindness.

However I use adblock on every browser. Therefore I have less training than others to ignore ads. When I see one, it just hit me stronger (it's a side effect of adblock).