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by Guthur 868 days ago
Microsoft has never been good in either consumer electronics or advertising (social media).

MS carved out economic rent on business with Windows and Office, Apple actually failed at that.

1 comments

"Gaming is now the third largest business at Microsoft." After Office and Azure, before Windows.

https://www.theverge.com/2024/1/30/24055445/microsoft-q2-202...

Sure. But windows was/is the loss leader for that. No gaming or office without windows. Even Azure benefits from it as it ties into Active Directory with Azure AD. This makes it a completely integrated story. So that they are even still making money off of windows directly is just a direct benefit.
It is amazing how sticky auth is.