[chrisfinazzo]

This is the point in the discussion where I'll point out that .NET started out as ".NET Passport", e.g, what people now think of as a Microsoft Account.

See also Apple, who, after a relatively brief dalliance with the name iTools, rebranded its online service as ".mac".

Sigh...

I miss early Internet names like these, although I suppose the fact that the original dot com era didn't last and a bunch of early startups got wiped out - Pets.com, anyone? - gave it a stench that marketers were all too willing to run away from at the first possible opportunity.

[lupire]

.NET was terrible. .net already meant something else.