[mdakin]

I think delivery is important. If you are showing enthusiasm while explaining the different concepts and possibilities it's often infectious. If you can do a demo-- awesome!

When dealing with money-focused people it helps to reassure them that you can support yourself by consulting when needed.

Some people are very fearful and often think everything will always go wrong. Those are the most difficult people to reach. I often give up once I detect someone has that characteristic. Just sort of change subjects and find common ground somewhere else that does not involve talking about risk, success and failure.