[frankiewarren]

That's a great, valid point... Still interesting to me that he unloaded almost all his vested shares. The media was sure to pick up on it and executives often buy back shares to signal confidence.

Maybe he was simply trying to balance his asset allocation. He's definitely not living off $40m, right? It always seems that Apple is sure to outperform, but maybe we'll look back on this as a genius move in a few years.

EDIT: Updated the title to richardburton's suggestion.

[richardburton]

Frankie, apologies, I didn't mean to suggest that you were responsible for the link-baited titles. Your title correctly reflects the sentiment of the reporting across the board:

"An Apple CEO-in-waiting sells 95% of his company shares"

I am heavily invested in Apple and so I follow them very closely. Data from Asymco gives me even greater confidence in their performance:

http://www.asymco.com/wp-content/uploads/2012/05/Screen-Shot...