Exactly. If before small business would have to pay Meta $.10 to get 100 targeted people in the door, that same company now has to pay $.30 to show that same ad to enough randos that those 100 interested people get on the door.
Meta was actually being sincere when they said it would hurt small business because otherwise it makes them TON of money. Everyone just fell into the cynicism trap and didn't believe Mark.
Meta was actually being sincere when they said it would hurt small business because otherwise it makes them TON of money. Everyone just fell into the cynicism trap and didn't believe Mark.