| The opportunity is in "owning" a high value relationship (an edge) between two people (two nodes). There is a lot of commerce that relies along that edge in the social graph. e.g. Valentines Day, Anniversaries, Dates. The first step is to own the relationship and the second step is to monetize the relationship, both of which are challenging problems but solvable. If you know a couple's anniversary and know the content of their relationship communication, you could conceivably suggest activities and gifts that are monetizable. Jewelry, dinners, activities in common, etc. By focusing on a narrow relationship, you can build NLP tools around romantic/amorous banter that identify things that couple would enjoy doing together. There is a lot of money here, but it ain't gonna be easy. This is the type of startup where hiring A players really really matters, because to become valuable, you need people that can execute solidly on the first problem and then people who can take that solution and execute solidly on the second problem. Many startups owning a valuable user base often fail to monetize those relationships. |