[tatrajim]

Big miss by Apple: not securing reviews from any senior citizen. By positioning the AVP to be the coolest possible means of work and play for the well-heeled technorati, Cook is missing a huge group, to wit, well-heeled boomers, seeking succor for their slowly diminishing mobility, new venues for communicating with family they can't visit easily, fresh means of medical consultation, and most of all, a high-tech way to stave off dementia. While not as glamorous as picturing its use with a sinuous model, draped over pricey furniture, the AVP is a natural fit for nearly all seniors, and will surely be a hit with them, once the marketers bother to lift their gaze from hyping yet another 3D rendering app.

[PKop]

That would kill Apple as an aspirational luxury brand by tying their product market to old people with dementia. They survive and thrive by being associated with youth, vitality and cool.

It's not clear that the complexity of UX involving coordinated and focused hand-eye interactions is really a "natural fit" for the elderly. Let's see if even younger generations can manage it first.