[jqpabc123]

Maybe if we just re-made the original and changed the business model it would be good again.

This has already been done --- see DuckDuckGo.

The problem is not ads --- it's privacy invasion (aka "personalized ads") and advertisers who respond to concept.

DuckDuckGo shows ads --- "context sensitive" ads --- you know, ads that are related to what you search for and might actually be helpful. Not something you did last week or last month that may no longer apply.

"Personalized ads" are one of the dumbest ideas ever --- virtually guaranteed to waste a lot of people's time and squander mental and electronic bandwidth. And yet Google makes billions --- because advertisers are stupid and lazy enough to literally turn over most of their ad budget to them.

We need to upend the idea the idea that, "No one ever got fired for using Google" --- and the only way to do that on a personal level is to stop using Google.

We need more ordinary people to grasp and respond to the idea that "Google" is just another word for "privacy invasion".