That's a bit disingenuous when SUVs are another 40% of the market, making ~60% of vehicles sold still the size and weight of trucks, with or without beds.
"SUVs" include crossovers, and they're by far more popular than truck based SUVs. The best selling SUVs (and crossovers) is the Toyota RAV4, Honda CR-V, and Nissan Rogue, all of which top out at around 3500 lb.
https://www.kbb.com/best-cars/most-popular-suvs/