[sfn42]

You could say they encourage binging, you could say they have good UX. I don't really know what type of functionality were talking about here, I'm thinking things like automatically playing the next episode, skipping intros etc. To me that's just good design, it's exactly what I want the app to do.

And I don't really see how Netflix benefits from binging. It seems to me that Netflix is more like gyms - they want customers who pay but don't use the service. The more you watch the more you're costing Netflix. If you pay but never watch anything you're the perfect customer, they're collecting free money.

If you just watch a full show in a weekend and unsubscribe that's really not ideal for them.