[mixmax]

I usually just avoid the subject - my dad is the only one who understands what I'm doing and why, so I'll talk to him about it but usually noone else.

Bu don't worry I'm sure Einstein had some pretty tough times explaining to his family what he did :-)

[davo11]

You're probably right. You'd think with all the marketing brains and intellect here someone would have come up with an incantation.