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by bhag2066
873 days ago
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Jason Cohen from WP Engine did this to get his first customers. There's a write up about it on LinkedIn (I think) if you can find it. Also, Braintree founder Bryan Johnson used the same trick to sell payment services to local retailers. As soon as he entered a store, he offered $100 to shop owners for their time to hear the sales pitch. It lowered barriers and in the end each prospect was just looking for an end to their problems, with no more of the broken promises and over promises he got from other providers. He made sales, and learned why customers buy. WP Engine now does over $100M in sales per year, and Bryan Johnson sold Braintree to PayPal for $800M. |
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