[303uru]

I'm very familiar with the author, he's of this new breed (see theradavist also) of look how relaxed and cool we are, no one needs carbon, see it's overpriced and stuff man. Meanwhile they're pedaling $15k custom manufacture titanium.

[SauciestGNU]

He's been writing as long as I've been riding as an adult (15 years or so). I'm not sure how "new" the breed is, but a lot of these folks pushing comfy tire frame bag relaxed cycling are the now middle-aged former fixed gear hipsters of days of yore. I might count myself among them.

Personally I was a co-op rat around the Great Recession learning how to build bikes from parts, and in the process realizing that you can build a nice riding bike from 50-60 year old parts. You don't have to spend a fortune on Di2 and carbon.

Now these folks are in more prestigious positions and the industry is paying attention to the demographic. We get companies like Crust and Velo-Orange and Riv selling us bikes based on how we actually ride (or like to think we do).

I also race, but I race on a modest steel bike and only for the love of the sport, not because I'm a top tier competitive athlete.