[apendleton]

I think the value proposition they're offering is a carefully integrated system where everything has been thoroughly engineered/tested to work with everything else, down to writing custom firmware to guarantee that it's all ship-shape, so that customers don't have to touch any of the innards, and will probably just treat them as a black box. It seems like it's chock-full of stuff that they custom-built and that nobody else would be familiar with, by design. If that's not what you want, this probably isn't the product for you.