[kbruce]

just depends on your perspective imo... my startup (ctx: I'm the CTO) is lean, pretty mean, and a modest bit scrappy under the hood!

B2B means making sure our customers feel the weight of the value we deliver (why should they care), which means more emphasis on direct relationships beyond just our website. but we have learned considerably from our advisors and industry peers the right way to do a lot of things, meaning that we don't have to figure it out again. but there's always something new to figure out! the website should clarify the immediate value to the target customer profile, and pass the "surface" check so to speak.

part of this I think is also shaped by what those sly VCs are looking for, in that they have a higher confidence bar required to feel confident in the sales engine (underpinned by security/compliance, engineering, etc).