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by alberth 878 days ago
Apple Watch:

* People for over 100 years, wore mechanical watches to tell time.

* This solves that same customer need + (digital enhancements).

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HomePod:

* people want to play their music for others (not just for themselves), for parties/events/hanging out.

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EDIT: replaced "hundreds of years" with "over 100 years"

3 comments

You’re overplaying the hundreds of years part. While the first wristwatch dates back almost 200 years (developed for the Queen of Naples), pocket watches were the rule until World War I, when they were mass produced and marketed at soldiers in the trenches. The mass market wristwatch industry developed from that point on.

I like my Apple Watch, but it’s an iPhone accessory. It doesn’t fulfill a specific need, but provides a suite of enhancements to my phone and can take over a few functions from it.

(This comment was written in response to an earlier version of your comment, but the main part still seems to be there but reformatted).

Nobody bought an Apple Watch because they wanted something on their wrist that told time and were underserved by that. I say this as someone who bought the first version and actually does like something on my wrist that tells time. People bought it for the digital enhancements, which started out kind of confused but got more clear with time (health, notifications).
I mean.. sure, but those are hardly "problems" that needed solving with an Apple Watch. Another digital watch, simpler / cheaper would do just fine. Same for the HomePod, solutions to those "problems" have been around for a while.

If you compare the solution/problem pairs you described and take into account how good of a solution those products are to those problems, I don't see how they "solve" the problems significantly better than an already existing, cheaper alternative, which is not the case for the iPhone, iPod, AirPod, mac book, etc where they (on their initial launch) addressed a particular market need significantly (very significantly) better than the alternatives.

And I'm speaking this as someone that owns 1 of every product category Apple currently ships, so I'm by no means dismissing the quality of the watch or homepod, etc.

[edit/addition]: Furthermore, the Vision Pro could just as well solve similar problems to similar results as the ones you described -- for example, the need for a incredibly high quality media consumption device, portable. Or an infinite canvas that seamlessly pairs with your other Apple devices, etc. If that's true, then I would say the Apple Vision Pro should has the same utility to its target audience as the other products Apple's released on the last decades years.

> Another digital watch, simpler / cheaper would do just fine

You're conflating being unique vs solving a problem.

You don't have to be unique in what you solve.

There's lots of blue cars sold every year, why does Ford/GM/Toyota exist if they all do the same thing - which is sell blue cars? Then Tesla 10-years ago starting selling their version of the blue car and are doing exceedingly well.

It's because the fundamental problem being sold is actually, people wanting transportation.

What fundamental problem/need is the Apple Vision Pro solving?

Again, I'm not being a hater of the device. I'm genuinely curious to understand.

What fundamental problem/need is the Apple Vision Pro solving?

Screens are too small especially portable ones.

That's interesting, maybe that's it.

Hypothesis:

People want/need larger displays, and larger display would allow for full immersion experiences on whatever task it is they are doing.

And since 99% of people have never participated in full immersion digital experiences, they don't know they want/need it - until they try it.

That's possibility it.

I don't think I was.

I do agree that one doesn't have to be unique. My comment was more about the grandparent point about Vision Pro being the only product in the last 20 years to not solve a problem. My point was that if Vision Pro addresses no problem, neither does the Watch or HomePod. If Watch or HomePod do address problems, I don't see how the Vision Pro doesn't.