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by vwcx
875 days ago
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As a journalist who has been involved in newsroom analytics at three organizations since Twitter launched, I can assure you that most online news outlets have seen very little to no referral traffic from Twitter in nearly a decade. Journalists love to point to some viral retweet of their story, but most of the time: the number of likes/retweets > actual referrer traffic. See NPR: https://niemanreports.org/articles/npr-twitter-musk/ |
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